The information below provides details about our privacy policy and we ask that you take the time to read it.
Privacy Policy for Whatsapp Official By SMPP King
Last Updated: 22/09/2025
1. Introduction and Scope
This Privacy Policy explains how Whatsapp Official By SMPP King ("SMPP King," "we," "us") collects, uses, protects, and discloses information related to our WhatsApp Business API services ("Services") and our website, www.smppking.com.
By using our Services or website, you agree to the practices described in this Policy. We are committed to protecting your privacy and ensuring transparency in our data handling.
2. Information We Collect
We primarily collect two types of information:
A. Information from Our Clients (Businesses)
This is the data we collect directly from you when you sign up for our services or manage your account.
* Contact & Account Data: Name, company name, email address, physical address (Kashipur, Uttarakhand), and billing information.
* Business Profile Data: Your WhatsApp Business Account (WABA) ID, Display Name, and information required for Meta/WhatsApp verification.
B. Information Processed via the WhatsApp API (End-User Data)
This is the data that belongs to your customers and is passed through our system to facilitate messaging.
* Messaging Metadata: Phone numbers of your customers, time stamps, and delivery status of messages.
* Message Content: We act as a conduit for message content (text, images, media). While all messages sent via the WhatsApp Business Platform are protected by Signal protocol encryption, we temporarily store messages for a limited time to ensure delivery and provide chat history in our platform, after which they are deleted from our servers.
3. How We Use Your Information
We use the collected information only for the following legitimate business purposes:
* To Provide Services: To set up, maintain, and manage your WhatsApp Business Account and ensure reliable message delivery and API functionality.
* Billing and Support: To process payments, calculate conversation charges (as per Meta/WhatsApp pricing), and provide technical support.
* Compliance: To meet our legal, regulatory, and contractual obligations, including complying with WhatsApp Policies and Indian data protection laws.
4. Data Roles (Controller vs. Processor)
We clarify our role with respect to your data:
* Data Controller: You, the Client (the business using our API), are the Data Controller for your customers' data. You determine why and how to use that data. You are responsible for getting the necessary explicit consent (opt-in) from your customers to receive messages from you.
* Data Processor: SMPP King is primarily a Data Processor. We process your customers’ data only on your behalf and at your instruction to deliver the Services.
5. Data Sharing and Disclosure
We do not sell or rent your Personal Information or your customers' data to third parties. We only share information with:
* Meta (WhatsApp): To facilitate the core messaging service, we must transmit data (including message content and user identifiers) to Meta, who operates the WhatsApp Business Platform.
* Service Providers: Trusted third-party partners (like hosting providers or payment gateways) who assist us in operating our business, subject to strict confidentiality agreements.
* Legal Authorities: If required by law, court order, or government regulation, particularly those of India.
6. Data Security and Retention
* Security Measures: We use reasonable security practices and procedures, including technical and organizational safeguards (such as encryption, firewalls, and access control), to protect data from unauthorized access, disclosure, or destruction.
* Data Retention: We retain your account information and billing data for as long as necessary to provide the Services and comply with our legal obligations. For message content and metadata processed via the API, we follow the retention periods set by WhatsApp/Meta and local laws, which typically involve short retention periods for transactional data.
7. Your Rights (As Our Client)
As a Client of SMPP King, you have the right to:
* Access and Correction: Request access to the personal information we hold about you (as the business contact) and request any necessary corrections.
* Grievance Redressal: Lodge a complaint or raise a grievance if you believe your rights have been violated.
8. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised policy on our website with an updated "Last Updated" date. Your continued use of the Services after the effective date of the revised policy constitutes acceptance of the changes.
9. Contact and Grievance Information
If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:
Whatsapp Official By SMPP King
Website: www.smppking.com
Email: admin@smppking.com
Address: Kashipur, Uttarakhand [India]
